I design brands
Before jumping head-first into creating touchpoints such as logos or websites, Daniel takes the time to understand your business values, goals and customers.
Daniel helps you define exactly what makes your brand special, solve problems, and uncover opportunities that could increase your profitability.
From strategy conception to excecution, this wider perspective leads the way to thoughtful design solutions, beautifully crafted brand identities, and exceptional brand experiences that make the right connections with the right people.
Daniel Patterson runs a fully-fledged, independent design business. Big branding agency quality without the big branding agency prices.
The quality of big brand agencies without the big branding agency prices.
From consultation to completion, you’ll work directly with Daniel. The integrity of your brand message remains strong throughout the whole process because your project isn’t outsourced or delegated to inexperienced designers.
Time and money are two precious resources any successful organisation cannot afford to waste.
Working with an independent brand identity designer as opposed to a brand agency means you get the expertise without having to cover the costs of expensive overheads and unnecessary staff salaries. By hiring Daniel, chances are that your are going to save a lot of money.
Good communication is important, Daniel’s process is designed to optimise communication and minimise the amount of time you need to spend in meetings, answering emails or talking on the telephone. During the 1-2 hour Discovery Consultation, you will be asked purposeful questions that get straight to the point so that the design process can get underway as soon as possible.
Brand agencies are usually best suited for large businesses with complex projects and enormous budgets. They often require a minimum investment that exceeds affordability for small and growing businesses.
On the other hand, many freelance graphic designers and companies offering ‘cheap logos’ etc. often lack context and are happy to dive right in without considering the bigger picture or understanding how a larger organisation might operate.
There is a solution! Hire Daniel Patterson.
Daniel spends time getting to know what is most important to you, your brand, and your customers without the requirement of a huge budget.
Take advantage of Daniel’s experience working with successful businesses and charities of varied sizes to expand the boundaries of your brand. Over the years Daniel has seen first hand, strategies that work and strategies that don’t. This knowledge provides a firm foundation from which to design and build something brand new and wonderful.
Unfortunately, in the creative industry, some freelancers and brand agencies buy ‘stock’ designs or recycle their old, unused concepts from previous project, often without the clients’ knowledge.
Daniel approaches every New:Brand and Re:Brand project with a blank page ensuring originality with every design.
If, by chance, you find an identical logo design somewhere else, Daniel will redesign it for you – no questions asked!*
A brand identity that looks on-trend now will quickly fall into the, “That’s so last year!” category. Daniel designs logos and identities that aim to serve your business or organisation for many years to come.
This in turn not only helps you build brand equity and a loyal customer base but also saves you from expensive rebrands in the future.
From churches and charities to e-commerce businesses and interior design firms, Daniel has had the pleasure of working alongside new and established organisations across the UK and a little further afield.
Every brand has a unique personality and heartbeat. One of perks of running a design business is getting to know organisations and the people behind them. Daniel works alongside companies on strategies that adds value and aims to contribute to a more efficient and profitable future.
Below: a handful of business and charity clients.
The end result far exceeded my expectations, I could not have asked for better. I would recommend Daniel to anyone.Richard DaviesAlfresco Rooms
Working with Daniel on the design and branding for our AblazeUK 2015 conference was a breath of fresh air! The final product was really excellentSimon TaylorChairman of Ablaze UK