Anyone can design a logo but not everyone can design a simple logo. There are many attributes that can be associated with the design of a truely iconic logo including how relevant, distinct, memorable and adaptable it is, however there is one attribute that can even influence how durable it will be, keeping it simple.
“If I Had More Time I Would Have Written A Shorter Letter”
Indeed, the same usually applies to logo design and branding too. It could be read,
“If I had more time I would have designed a simple logo.”
Even though the simplest solutions are often the most effective, they often take same time, if not longer, than a complex logo design. It’s easy to add lots of design quirks to a logo in order fulfil a brief. It is much more difficult to meet the same design brief with a simple logo.
The benefit of a simple logo
If your logo design cannot be recognised across a broad range of media is it the right logo for you? Consider how a logo might look on large areas such as billboards and signage; on small items such as business cards, stationary and even as a website favicon. Is it still useable in a single colour or if it was physically produced from a single sheet of stainless steel?
Simplicity aids memorability, it is much easier to remember fewer details that would be to remember many details. If you were to draw the McDonalds logo and then the logo of your favourite football team, which is going to be more accurate?
When you think of Mitsubishi, FedEx, BBC, and so on, their logos are simple, easy to remeber and they’re easier to recognise because of their simplicity too. Simplicity helps your logo stands a greater chance of achieving a timeless, enduring quality.