Rebranding Jacuzzi® Main Dealership
Whilst working full-time as the in-house designer for garden machinery dealership, Powercut, I also had the opportunity to redesign the identity for their sister-brand. Powerpools is a hot tub dealership offering sales and service of genuine Jacuzzi® spas.
A new logo for Powerpools (previously Powerpool Spas) was designed to highlight several aspects of a hot tub. The colour blue and wavy-form suggests products using water whilst the rounded-square perimeter reflects the typical form of a hot tub. The circular core with bubbles give a sense of movement whilst maintaining the look of an underwater jet.
The project also included the design and development of a responsive, and elaborate e-commerce website which can be seen at powerpools.co.uk.
Scope of Work:
Branding & Logo Design
Marketing Collateral Design
Scripting and Storyboarding TV Advert